Overview

Halo Plus is the world’s first, 100% natural dry salt therapy device that helps people suffering from poor air quality to breathe and sleep better.

The device has been very successful with over 100,000 families already using it at their homes to breath and sleep better.
The international device has been around nearly 20 years and just recently decided to launch in Japan.

The Challenge

Building a website that works converts the target audience. For this e-commerce project the client had chosen Shopify as the platform.
I was provided a landing page design which I would use as a style guide to build all the pages.

Also, several funnel options such as integrating pop ups and emails were important part of the website user flow.

Product page

For product pages it was important to show all the technical details but at the same time cusomter reviews were equally important. Having the review star rating above shows immediately that other people are also using the device and as long as the general feedback is positive there is no reason to hide.

After the technical details, user can see the more detailed customer reviews with star rating.

As for collecting customer reviews, as part of the marketing funnel automation,  I implemented automated email system that sends customer  a review request week after purchasing  the product, and another email two weeks after in case customer did not react to the first one.

Ordering & Checkout process

When customers are ready to order and check out, it is important to make the process as smooth as possible while reliability and security cannot be overlooked.
At checkout, first-time customers should be able to add all details without extra effort.
Having functions such as address fields filled based on postal codes is becoming a standard on many e-commerce sites.
On Japanese e-commerce sites it is also important to have additional payment options such as convenience store payments available.

Page designs and layout

Having a website with a clear path and all the key information presented in sensible segments makes users feel confident and converts them into customers.
Furthermore, understanding what the target audience is looking for and predicting the sequence of each interactions helps us to present the right information in right places.